Everybody has a story. Here’s a little bit of mine.

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I was born in La Paz, Bolivia, and adopted at eight months old by an incredible family. I grew up in Thousand Oaks, California. Where I spent most of my time playing soccer, swimming, hiking, and hanging out with friends. Many of those hobbies are still a big part of my life today, although I’ve added a new one to the list. Which is pickleball and I am slightly addicted...

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My educational journey began at North Idaho College, where I earned my Associate degree with a focus in Applied Science and completed the Outdoor Leadership Program.

After that, I transferred to Boise State University to continue my education.

While attending Boise State in 2022, I worked as a busser at a fine dining Mexican restaurant in downtown Boise, Idaho. After about a year of balancing work and school. I started looking for a different part-time opportunity. What I didn’t realize at the time was that this decision would completely change the direction of my career.

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Around that same time. One of my managers named Rodrigo Perez. Was preparing to leave the restaurant to help open and manage a new restaurant in Garden City, Idaho. As he built his team, he saw something in me that I hadn’t fully recognized myself. My passion and talent for photography and videography. He gave me an opportunity to help grow the restaurant through content creation, social media marketing, influencer outreach, and creative campaigns.

I then joined the restaurant full-time in 2023 with a few goals in mind, but by the end of the year I had surpassed every one of them. More importantly, I discovered a passion for social media marketing and creating content that people genuinely enjoyed engaging with.

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Since then, I’ve helped bring attention to the restaurant through strategic content and organic marketing efforts. By 2025, I had successfully attracted New York Times bestselling authors, influencers, well-known musical artists, and tourists who discovered us through social media. All without relying on paid influencer partnerships except for the few that were okay with a restaurant gift card as a business transaction. 

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As my passion for marketing continued to grow. I decided to change my academic path. I shifted away from social work and pursued a degree that not only fit my work schedule but also equipped me with practical skills and tools to continue developing as a content creator and marketer. In May, I graduated from Boise State University with a Bachelor of Applied Science and earned a Certificate in Content Production.

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Today, I’m passionate about helping businesses tell their stories, connect with their audiences, and grow through creative marketing strategies. Whether I’m creating content for a client, developing a campaign, or building my own personal brand. I’m always looking for new ways to create something meaningful and memorable.

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I’m excited to continue growing in this field and bringing fresh ideas, creativity, and value to every project I take on.

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