WELCOME TO MY CASE STUDY

I am going to be telling you about my very first case study of my career. Which was Garibaldis Mexican Restaurant in Garden City Idaho.

Analytical Overview

Here is my Garibaldis Mexican Restaurant analytical strategy when it came to growing our social media channels. I focused on three main analytical strategies.

Excel Analytical Chart (2026 February Example)

Pie Chart

Below you will see a Pie chart reflecting each month of the analytical KPI`s I have calculated and observed from February of 2026.

Key Points Indicators

New Improvements

My brief analytical prediction of how we could grow going into the next month.

Shows through these results and data I have gathered. Which reflected my decision to focus on certain areas more closely going into the following month.

Excel Analytical Chart (2026 February Example)

Pie Chart

As you see on this chart for the month of February. This is how I can continue to receive a good return on the content I produce and manage for this business.

The Challenge

Low Engagement

One of the biggest challenges in this field is figuring out what your audience actually wants to engage with. Views, clicks, likes, and shares can tell a story. But the real challenge is understanding why certain content performs better than others. By closely looking at analytics and studying the data.

I can identify what works and what doesn’t. I adjust strategies to continue growing a business’s social media presence.

Inconsistent Posting

One of the biggest challenges was overcoming inconsistent posting. By finding the right content strategy to increase awareness and exposure for Garibaldis. By testing different posting schedules, content styles, and marketing approaches. I was able to identify what resonated most with our audience. Using analytics and engagement data.

I created a more consistent strategy that helped grow our reach, visibility, and overall engagement.

Limited Reach

One of the biggest challenges was limited reach on social media and not getting our content in front of new people. I fixed this by doing following something similar to my inconsistent posting challenge. I started testing different content styles, posting times, and strategies, Then using analytics to see what actually worked. From there, I built a more consistent posting strategy that helped increase reach, engagement, and overall exposure for the restaurant.

Results

0 - 4K

Follower reach on Instagram in lees than a year.

1.5k

Follower reach on our Facebook page in less than a year.

Accumulated 4k likes on tik Tok within a couple months.

(Applied paid ads)

10k

Have accumulated over 10k followers on all social media handles together. With the biggest following base being Instagram. Having over 7.5k followers.

Garibaldis Mexican Restaurant Visuals

Garibaldis Restaurant Showcase

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Strategic Planning

I develop tailored strategies that ensure consistent posting schedules, maximizing audience engagement and brand visibility across platforms.

Engaging Content

I craft captivating captions that resonate with audiences, fostering interaction and building a loyal community around your brand.

Visual Excellence

High-quality videography and photography are at the core of my work, capturing the essence of each moment with precision and creativity.

Restaurant Focus

My experience at Garibaldi's Mexican Restaurant highlights my ability to elevate brand presence through strategic content creation.